This from someone whose signature project, The Grove at Farmers Market, in Los Angeles, is still one of the most copied outdoor retail, food, and entertainment centers in the U.S., 13 years after it opened. The traditional mall is fast becoming “a historical anachronism” desperately in need of reinvention, says Rick Caruso, CEO of retail developer Caruso Affiliated. At least two-dozen others have closed since 2010, according to Green Street Advisors. In the past eight years, only two enclosed regional malls opened in the U.S. Where retail centers, especially giant regional malls, fit into this equation is not clear, as the modern American mall continues to go through a crisis of confidence. The industry’s term for this mix of purchasing modes: “omni-channel retailing.” “Whether they research online and purchase in-store, purchase online and ship to store, or use a variety of other online and brick-and-mortar combinations, consumers just want the path to purchase to be as easy as possible, with excellent customer service at every step along the way,” says Cindy Radney, JLL’s Vice President of National Retail Property Services Marketing.
They give consumers a reason to get off their duffs and get out to the mall, instead of shopping online.Īlso see: BD&C’s ranking of the 2020 Giants in retail Don’t count on retail or anchors alone to drive traffic.Įntertainment, dining, and leisure are the nutrients that are enriching undernourished retail centers, says Stantec’s Daniel Aizenman, LEED AP, a Principal and Practice Leader for Visioning, Brands and Experience. Add “live/work” to give purpose to malls.Ĥ. Expand common spaces to create more points of convergence and grandeur.ģ. Use design to engrain the “Wow!” factor into the mall’s brand.Ģ.
Development.įive ingredients of successful mall designġ. “We are servicing customers in a more complete way,” says Larry Green, Westfield’s SVP of U.S. Shoppers will be able to hop from mall to mall on shuttle buses. The trio of malls will offer a robust menu of lifestyle and entertainment choices that runs the gamut from the UCLA Health & Wellness Center to spaces for arts and music events. The open-air Village will feature home-furnishing tenants, 15 restaurants, and a 146,000-sf Costco Wholesale as an anchor. The three malls-the other two being Topanga and Promenade-will have a total of 350 shops. When The Village at Westfield Topanga, a $350 million, 444,744-sf retail complex, opens in September, it will become the third shopping mall that developer Westfield has built at Warner Center in Century City, Calif.
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